National Home Furnishings Association’s new consumer web portal, HomeFurnishings.com, will engage consumers with meaningful lifestyle content and will drive them to NHFA member retailer microsites for store information and additional motivators to turn their browsing interest into sales for participating NHFA member retailers.

	Increase consumer confidence and loyalty in purchasing furniture
	Grow retailer credibility with the consumer
	Lift participating retailers’ furniture sales
	Provide more efficient use of advertising dollars through a national media campaign
	Create new leads and market differentiation

HomeFurnishings.com is the only comprehensive, national marketing program that connects retailers with today's consumers.

	We capture her attention as she's seeking inspiration with compelling advertising in top national publications and banner ads on high traffic websites.
	We deliver an inspiring online shopping experience and introduce her to YOUR store.
	We make YOU part of her online shopping experience.